With Windows Azure Mobile Services, Microsoft has made available an amazing service to easily build mobile solutions on a solid API, offering a lot of important components out of the box. Starting from data running on a Windows Azure SQL Database, exposed through a REST API and supported by javascript-enabled server side logic and scheduled tasks, a mobile backend can be set up in only minutes. Adding the extra power of authentication using various well known identity providers and the free notification services to serve push notifications make it a solid solution for all mobile platforms, including Android, iOS, Windows Phone and Windows 8. In this session we will show you how Windows Azure Mobile Services can already be applied in real world architectures and projects, even while it is still in preview. We will talk through a few Windows 8 and Windows Phone apps, already or soon available in the Windows Store and we will show you how to combine the SDK and REST possibilities offered by the service to build solid solutions on all mobile platforms.